Doina.ch

Project Context

Doina is a high-end beauty and aesthetics salon based in French-speaking Switzerland. In a highly competitive local market, the salon needed to stand out on Google to attract qualified clients.

trtDigital, a specialist in international SEO, was tasked with positioning Doina.ch at the top of Google results in the French-speaking Swiss market.

SEO Strategy Deployed

Swiss Market Audit & Analysis

• In-depth study of the beauty market in French-speaking Switzerland
• Analysis of local competitors and their SEO strategies
• Identification of high-conversion-potential keywords
• Complete technical audit of the existing website

Local SEO & Google Business Profile

• Complete optimization of Google Business Profile
• Customer review collection strategy (Google Reviews)
• Local citation creation on Swiss directories
• NAP data optimization (Name, Address, Phone) for local consistency

On-Page Optimization

• Rewrote title and meta description tags with local keywords
• Created optimized service pages (nail art, facial treatments, hair removal)
• Content structure with clear H1/H2/H3 hierarchy
• Schema.org LocalBusiness and BeautySalon markup

Local Content Strategy

• Created a blog with articles targeting informational queries
• Geo-targeted content mentioning specific cities and cantons
• Landing pages by geographic area (Chablon, Vaud, Fribourg)

Results Achieved

• 25 keywords ranked in Google Switzerland Top 3
• #1 on "ongle chablon" and "chablon" (strategic keywords)
• +320% increase in local organic traffic
• +180% appointment requests via the website
• Complete domination of the local market in French-speaking Switzerland

Technologies & Tools Used

• Google Search Console & Google Analytics 4
• Google Business Profile for local SEO
• Ahrefs for rank tracking in Switzerland
• Schema.org LocalBusiness for structured data

FAQ

Does local SEO work for small businesses?

Absolutely. Local SEO is one of the most profitable levers for local businesses. For Doina.ch, the SEO investment generated a significant return by increasing appointments by 180% without additional ad spend.

Does trtDigital work with clients outside Morocco?

Yes, trtDigital supports international clients: Switzerland, France, Saudi Arabia, Canada and more. Our multilingual and international SEO expertise allows us to adapt strategies to each market. Discover our full portfolio.

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