KafaratPlus

Project Context

KafaratPlus is the leading online tire retailer in Saudi Arabia. Despite a rich product catalog of over 5,000 references, the website suffered from a lack of organic visibility on Google. The company relied primarily on paid campaigns to generate traffic.

The objective given to trtDigital was clear: significantly increase organic traffic and e-commerce conversions in under 6 months.

SEO Strategy Deployed

Complete Technical Audit

Our team performed an in-depth technical audit of the e-commerce site, identifying over 120 critical issues:

• Fixed crawl and indexing errors
• Optimized loading speed (Core Web Vitals)
• Implemented Schema.org Product markup for each product page
• Optimized internal link architecture for semantic linking

SEO Content Strategy

• Created optimized category pages with unique content
• Enriched product pages with SEO descriptions
• Published buying guides targeting informational keywords
• Optimized title tags, meta descriptions, and H1/H2 across the entire catalog

Link Building & Authority

• Targeted link building campaign for the Saudi market
• Partnerships with Arabic automotive blogs
• Created linkable assets (infographics, comparison studies)

Results Achieved

• +370% organic traffic in 4 months
• +210% e-commerce sales via the organic channel
• 60 keywords ranked in Google's Top 3
• #1 on strategic tire industry keywords in Saudi Arabia
• -35% reduced dependence on Google Ads

Technologies & Tools Used

• Google Search Console & Google Analytics 4
• Screaming Frog for technical auditing
• Ahrefs for rank tracking and link building
• Schema.org for e-commerce structured data

FAQ

How long does it take to see SEO results in e-commerce?

The first significant results typically appear within 3 to 6 months. For KafaratPlus, major gains were visible by month 4 thanks to an aggressive technical optimization and content strategy.

Is SEO profitable for an e-commerce site?

Absolutely. SEO offers a higher ROI than paid campaigns over the long term. For KafaratPlus, organic traffic reduced ad spend by 35% while increasing sales by 210%.

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