MAP.ma

Project Context

The Moroccan Press Agency (MAP) is the Kingdom of Morocco's national press agency, producing thousands of news articles daily. Despite a considerable content volume, organic visibility on Google did not reflect the site's editorial richness.

trtDigital, as an SEO agency in Morocco, was commissioned to optimize MAP.ma's organic ranking and maximize news content visibility.

SEO Strategy Deployed

SEO Audit & Competitive Analysis

• Complete audit of site architecture and indexing
• Analysis of media competitors (Hespress, Le360, Médias24)
• Identification of high-volume keyword opportunities
• Semantic mapping of priority topics

Technical Optimization

• Improved loading speed and Core Web Vitals
• Crawl budget optimization for a high-page-volume site
• Schema.org NewsArticle markup implementation
• Optimal dynamic XML sitemap configuration

Content Strategy

• Title and meta description optimization for CTR
• Article structure with optimized H1/H2/H3 hierarchy
• Pillar pages on key topics (politics, economy, sports, culture)
• Internal linking between related articles to strengthen topical authority

Advanced Technical SEO

• Google Discover optimization implementation
• AMP (Accelerated Mobile Pages) for news articles
• Google News optimization

Results Achieved

• 698 keywords ranked in Google's Top 3
• #1 on strategic Moroccan news queries
• +450% increase in organic traffic
• +280% visibility on Google Discover
• Near-instant indexing of new articles

Technologies & Tools Used

• Google Search Console & Google Analytics 4
• Screaming Frog for large-scale technical auditing
• SEMrush for rank tracking and competitive analysis
• Schema.org NewsArticle for structured data

FAQ

How do you optimize SEO for a news website?

News SEO relies on three pillars: indexing speed, technical optimization (Schema.org NewsArticle, dynamic sitemap), and content quality. For MAP.ma, we combined these three areas to achieve near-instant indexing and dominant ranking.

What's the difference between traditional SEO and media SEO?

Media SEO requires a specific approach: Google News optimization, Google Discover, crawl budget management for thousands of pages, and a content strategy adapted to the news cycle. Discover our AEO & GEO approach to go even further.

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