GIZ Morocco

Project Context

The GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit) is a German international cooperation organization present in over 120 countries. For its projects in Morocco, GIZ needed a complete digital strategy to increase program visibility and engage local stakeholders.

trtDigital, as a digital marketing agency in Morocco, designed and deployed a 360° strategy tailored to the specific needs of an international organization.

Digital Strategy Deployed

Digital Audit & Benchmark

• Complete audit of existing digital presence (website, social media, newsletters)
• Benchmark of digital practices of international organizations in Morocco
• KPI and objective definition by channel
• Stakeholder and target audience mapping

SEO & Content Marketing Strategy

• Organic SEO optimization for queries related to GIZ projects in Morocco
• Editorial calendar aligned with priority topics
• Multi-format content production (articles, infographics, videos)
• Optimization for search engines and generative engines (AEO/GEO)

Social Media Management

• Content strategy adapted to each platform (LinkedIn, Facebook, Twitter)
• Community management and audience engagement
• Awareness campaigns on development projects
• Monthly reporting with performance analysis

Multi-Channel Campaigns

• Targeted Google Ads campaigns for events and programs
• Social Ads campaigns for initiative promotion
• Segmented email marketing for different audiences
• Cross-channel message coordination for consistent communication

Results Achieved

• 360° digital strategy successfully deployed across all channels
• +200% social media engagement
• +150% organic traffic to Morocco project websites
• Multi-channel campaigns with results exceeding set objectives
• Significant reinforcement of GIZ program visibility in Morocco

Technologies & Tools Used

• Google Analytics 4 & Google Search Console
• Hootsuite for Social Media Management
• Mailchimp for email marketing
• Google Ads & Meta Ads for paid campaigns

FAQ

How do you adapt a digital strategy for an international organization?

The key is understanding the specificities of institutional communication: mission-aligned messages, respect for brand guidelines, cultural adaptation to local markets, and impact measurement beyond traditional commercial metrics. Our experience with GIZ has allowed us to develop unique expertise in this area.

Does trtDigital work with international organizations?

Yes, we support international organizations, NGOs, and institutions in their digital transformation. Our approach combines technical expertise with an understanding of institutional challenges. Visit our about page to learn more about our team.

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Representing an organization and looking to strengthen your digital presence? Request a free audit, or explore our digital marketing services.