Analytics & Tracking — GA4, GTM & Data
Transform your data into profitable decisions. Professional analytics configuration, custom dashboards and reliable tracking to drive your growth.
Your current website
Help us understand your online presence
This budget is only used to calibrate our recommendations
Finally
actionable data
Here is the data transformation of a client supported by our Analytics team.
95%
Actionable data
15+
Tracked conversions
15min
Analysis time
Solutions
Analytics & Tracking
A complete data stack to measure, analyze and optimize every aspect of your digital presence.
Google Analytics 4 (GA4)
Advanced GA4 configuration: custom events, audiences, conversion funnels and exploratory reports to understand your user journey.
Google Tag Manager (GTM)
Centralized deployment and management of all your tags: ad pixels, conversion events, e-commerce tracking and third-party scripts without touching the code.
Looker Studio & Dashboards
Custom and automated dashboards on Looker Studio. Real-time visualization of your marketing, SEO and advertising KPIs.
Multi-Channel Attribution
Advanced attribution models to understand the real contribution of each marketing channel in your conversion journey.
Server-Side Tracking
Server-side tracking to bypass ad blockers and ITP restrictions. More reliable data and enhanced compliance.
Tracking Audit
Complete verification of your analytics implementation: missing tags, duplicates, incorrect data and improvement recommendations.
How we deploy
your Analytics stack
Existing Setup Audit
Complete analysis of your current tracking: tags, events, conversions, data quality and gap identification.
Measurement Plan
Defining KPIs, events to track and data architecture aligned with your business objectives.
Implementation
Deployment of GA4, GTM, ad pixels, custom events and e-commerce tracking with rigorous QA validation.
Dashboards & Training
Creating custom Looker Studio dashboards and training your team on data exploitation.
Why invest in
Analytics & Tracking
Data-driven decisions
Make marketing decisions based on reliable data, not intuition. Every action is measured and optimized.
Transparent ROI
Clearly visualize the return on investment of each marketing channel with real-time dashboards.
GDPR Compliance
GDPR and Moroccan law 09-08 compliant implementation: consent, anonymization and privacy protection.
Report Automation
Automated reports sent weekly and monthly. No more spending hours manually compiling data.
Frequently Asked Questions —
Analytics & Tracking
How to migrate from Universal Analytics to GA4?
We manage the complete migration: GA4 property configuration, event mapping, audience and goal migration, and parallel tracking setup to ensure data continuity.
Why use Google Tag Manager?
GTM centralizes the management of all your tags (GA4, Meta pixels, TikTok, LinkedIn, etc.) without modifying the source code. This speeds up deployments, reduces errors and gives your marketing team more autonomy.
What is a Looker Studio dashboard?
Looker Studio (formerly Data Studio) is Google's free tool for creating interactive dashboards. We connect your data sources (GA4, Google Ads, Meta Ads, Search Console) for a unified view of your performance.
What is server-side tracking?
Server-side tracking sends data from your server rather than from the user's browser. This bypasses ad blockers, improves data reliability and strengthens GDPR compliance.
How to ensure GDPR compliance for tracking?
We implement a compliant consent banner, configure Google consent mode, anonymize sensitive data and document your collection policy in accordance with GDPR and Moroccan law 09-08.
How much does a complete analytics setup cost?
The cost depends on your site complexity and needs. A standard GA4 + GTM configuration starts at 3,000 MAD. A complete setup with server-side tracking, dashboards and training is available from 8,000 MAD.
How can I track and analyze my website's performance using tools like GA4 and Looker Studio?
Start by configuring Google Analytics 4 (GA4) with custom events to track key actions: button clicks, form submissions, phone calls and e-commerce transactions. Use Google Tag Manager (GTM) to deploy all your tags without modifying your site's source code. Then connect your data sources (GA4, Google Ads, Search Console) to Looker Studio to create visual and automated dashboards. trtDigital offers you a free audit of your current tracking to identify missing data.
Ready to leverage your data?
Free audit — discover your tracking gaps and missed data opportunities.
