Retro Plus: 800% ROAS with Google Ads & Shopping
How trtDigital transformed Retro Plus's Google Ads campaigns, going from 1.5× to 8× ROAS through an advanced bid optimization and Shopping strategy.
800%
ROAS (Return on Ad Spend)
2 800+
Conversions per month
-38%
Cost per Click (CPC)
Client
Retro Plus
Market
Morocco — Google.ma
Industry
Retail & E-commerce
Duration
3 months
Underperforming Google Ads Campaigns
Retro Plus was investing 40,000 MAD per month in Google Ads with an average ROAS of only 1.5×. Search campaigns captured traffic but with a low conversion rate (0.9%), Shopping campaigns were poorly structured with unoptimized product titles, and bids were managed manually without an automation strategy. The average cost per click of 4.2 MAD was reducing campaign profitability.
The Moroccan retail market is particular: strong seasonality (Ramadan, Eid, back-to-school), growing competition from international marketplaces, and purchase behavior influenced by price and delivery. The objective was to transform these campaigns into a profitable growth engine with a target ROAS of at least 5× and monthly conversion volume exceeding 2,000.
Optimized Google Ads & Shopping Strategy
Account Audit & Restructuring
Complete campaign structure analysis: grouping by theme and intent, refined geographic targeting by Moroccan city, device bid adjustments (mobile +40%) and time-of-day adjustments.
Google Shopping Optimization
Complete product feed overhaul: optimized titles with keywords, enriched descriptions, high-resolution images, precise Google categorization, competitive pricing and real-time availability.
Smart Bidding & Automation
Migration to smart bidding strategies: Target ROAS for Shopping campaigns, Maximize Conversions for Search campaigns, with enriched conversion data (cart value, margin, customer type).
Search Ads & Extensions
Creation of 80+ responsive search ads (RSA) with 15 headline variations and 4 descriptions, integration of all extensions (price, promotion, location, call, seller ratings).
Performance Max & Discovery
Launch of Performance Max campaigns to capture multi-channel traffic (Search, Shopping, Display, YouTube, Discovery, Gmail) with creative assets optimized for each format.
Remarketing & Loyalty
Dynamic remarketing sequences: site visitors → product pages → abandoned carts → customers. Loyalty display campaigns and targeted seasonal promotions.
Results: 800% ROAS in 3 Months
| Metric | Before | After | Change |
|---|---|---|---|
| ROAS | 1.5× | 8.0× | +433% |
| Cost per Click | 4.2 MAD | 2.6 MAD | -38% |
| Monthly conversions | 540 | 2 840 | +426% |
| Conversion rate | 0.9% | 3.4% | +278% |
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