Google Ads Pricing Morocco: How much does a SEA campaign cost in 2026?
From the Starter plan at 3,000 MAD/month to the Premium formula for large accounts, discover our transparent pricing for your Google Ads campaigns in Morocco. CPC up to 78% cheaper than in Europe.
3 plans adapted to your advertising budget
Whether you are starting on Google Ads or managing a significant advertising budget, we have the plan that matches your objectives.
Starter
To kickstart your Google Ads visibility
Monthly ad budget
Management fee: 20%
Target industries:
Crafts, SMEs, local shops, liberal professions
Included services:
- 10 targeted keywords research
- 3 Search ad copies
- Geographic targeting (targeted cities)
- Basic ad extensions
- Monthly performance report
- Google Ads conversion tracking
- 3-month minimum commitment
Business
For growing businesses in Morocco
Monthly ad budget
Management fee: 15%
Target industries:
E-commerce, real estate, automotive, tourism, B2B services
Included services:
- Everything in Starter +
- 30 targeted keywords research
- 8 Search & Display ad copies
- Display & Remarketing campaigns
- Ad A/B testing
- Weekly bid optimization
- Bi-monthly detailed report
- Priority email & phone support
- 6-month minimum commitment
Premium
For large accounts, groups and national campaigns
Min. monthly ad budget
Management fee: 10%
Target industries:
Banking, insurance, telecoms, national real estate, retail
Included services:
- Everything in Business +
- Unlimited keywords
- Search, Display, YouTube, Shopping campaigns
- Performance Max campaigns
- Multi-channel SEA strategy
- Dedicated account manager
- Automated daily optimization
- Custom real-time dashboard
- Weekly report + monthly meeting
- Custom annual contract
All our prices are in Moroccan Dirham (MAD) and exclude VAT. The advertising budget is paid directly to Google. Management fees are billed separately by our agency.
Understanding the Google Ads pricing model
Google Ads offers three main pricing models. Here is how they work in the Moroccan market.
Cost Per Click
You pay only when a user clicks on your ad. Ideal for generating traffic and conversions. The average CPC in Morocco is 2 to 15 MAD depending on the sector.
Example: 1,000 clicks at 4 MAD/click = 4,000 MAD
Cost Per Thousand Impressions
You pay a fixed amount for 1,000 ad impressions. Ideal for brand awareness and Display campaigns. CPM in Morocco varies from 5 to 30 MAD.
Example: 50,000 impressions at 10 MAD CPM = 500 MAD
Cost Per Acquisition
You set a target cost per conversion (purchase, lead, call). Google automatically optimizes to achieve this objective. CPA strongly depends on your sector.
Example: Target 50 MAD/lead, 5,000 MAD budget → ~100 leads
Average Cost Per Click in Morocco by industry
Indicative data based on our managed campaigns in Morocco. Prices vary based on competition, seasonality and Quality Score.
| Industry | Average CPC | Search Volume |
|---|---|---|
| Real Estate | 4 - 8 MAD | Very high |
| Insurance | 6 - 15 MAD | High |
| E-commerce | 2 - 5 MAD | Very high |
| Services | 2 - 6 MAD | Medium to high |
| Automotive | 3 - 7 MAD | High |
| Healthcare | 3 - 9 MAD | Medium |
How to calculate your Google Ads budget?
Use this simple method to estimate the budget needed for your SEA campaigns in Morocco.
The Formula
Budget = (Target leads × Estimated CPC) ÷ Conversion rate
Concrete example for a real estate agent in Casablanca:
<b>Goal</b>: 50 qualified leads per month
<b>Estimated CPC</b>: 6 MAD (real estate)
<b>Website conversion rate</b>: 5% (industry average)
Budget = (50 × 6) ÷ 0.05 = 6,000 MAD / month
This budget does not include our management fees. With the Business plan (15% management fee), the total monthly cost would be approximately 6,900 MAD (6,000 MAD ad budget + 900 MAD management fee).
CPC Morocco vs World
The Moroccan CPC is on average 60-78% lower than the United States and 40-60% lower than France. A major competitive advantage for Moroccan advertisers.
Seasonality
Costs vary by period: CPC can increase by 20 to 40% during Ramadan, sales periods and peak commercial seasons.
Quality Score
A high Quality Score (7-10) reduces your CPC by 30 to 60%. Optimize your ads, landing pages and relevance to pay less.
Frequently asked questions about Google Ads pricing
What is the minimum budget for a Google Ads campaign in Morocco?
With an advertising budget of 3,000 MAD/month, you can already get concrete results on Google Ads in Morocco. The Moroccan CPC is up to 78% lower than European markets, allowing significant visibility even with a modest budget. We recommend a minimum of 3 months commitment to optimize and measure performance.
How are Google Ads management fees calculated?
Our management fees are calculated as a percentage of your monthly advertising budget: 20% for the Starter plan, 15% for Business and 10% for Premium. These fees cover ad creation, daily optimization, conversion tracking, reports and support. The higher your budget, the lower the management percentage.
What is the average ROAS I can expect in Morocco?
ROAS (Return on Ad Spend) varies greatly by sector. On average, our clients in Morocco achieve a ROAS of 3× to 8×. High-margin sectors (real estate, professional services) can reach 10× to 15×. E-commerce generally ranges between 3× and 6×. Each campaign is precisely tracked to maximize this ratio.
What is the difference between ad budget and management fees?
The ad budget is the amount spent directly with Google to run your ads (CPC, CPM bids). Management fees represent the cost of our expertise: strategy, ad creation, daily optimization, tracking and reporting. These two amounts are separate on your invoice for full transparency.
How long until a Google Ads campaign becomes profitable?
Unlike SEO, Google Ads generates immediate traffic. A well-configured campaign can be profitable from the first month. However, the optimization phase (2 to 4 weeks) refines targeting, identifies the best-performing keywords and gradually improves ROAS. We recommend a minimum 3-month commitment for complete optimization and reliable ROI measurement.
Do you offer a free audit of my existing Google Ads campaigns?
Yes, we offer a free audit of your existing Google Ads campaigns. Our team analyzes your campaign structure, keyword relevance, Quality Score, landing pages, conversion tracking and identifies areas for improvement to reduce your CPA and increase your ROAS.
Ready to launch your Google Ads campaigns?
Free campaign audit — no commitment. Our experts analyze your market and propose a tailor-made SEA plan with precise budget estimation.
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