Doina.ch: #1 on Google French-Speaking Switzerland through International SEO
How trtDigital propelled a Swiss beauty salon to the #1 Google position for strategic keywords in the beauty and wellness sector in French-speaking Switzerland.
#1 Google
Strategic keywords French-speaking Switzerland
+250%
Organic traffic Google.ch
+180%
Online bookings
Client
Doina.ch
Market
French-speaking Switzerland — Google.ch
Industry
Beauty & Wellness
Duration
5 months
A Beauty Salon Invisible on the Swiss Web
Doina.ch had an elegant showcase site and quality services, but its visibility on Google.ch was almost non-existent. In French-speaking Switzerland, the beauty market is highly competitive with international chains dominating search results. The salon received fewer than 500 organic visitors per month and relied almost exclusively on referrals and social media to attract new clients.
The Swiss market has unique specificities: multilingualism (French, German, Italian), high quality requirements, search behavior influenced by precise geolocation (canton, city, neighborhood) and local competition composed of independents and international franchises. The challenge was to rank Doina.ch on hyper-local queries while building sufficient domain authority to compete with major brands.
Local & International SEO Strategy for Switzerland
Technical Audit & Local SEO
Complete site analysis, Core Web Vitals optimization, Google Business Profile creation and optimization, Swiss local citations and Schema.org LocalBusiness markup in French.
French-Swiss Keyword Research
Identification of queries specific to the French-speaking Swiss market: "beauty salon Lausanne", "facial treatments Geneva", "beauty institute Fribourg". Mapping of local search intents with regional linguistic variations.
Localized Content & Beauty Blog
Creation of service pages by city and canton, blog articles on beauty trends in French-speaking Switzerland, seasonal care guides, beauty FAQs. 100% French content adapted to the Swiss market.
Swiss Local Link Building
Acquisition of backlinks from Swiss beauty directories, French-speaking lifestyle blogs, partnerships with local beauty influencers and citations in Swiss regional press.
Mobile Optimization & UX
Redesign of the online booking journey, mobile speed optimization (PageSpeed score 95+), 2-click appointment booking integration and design adaptation to Swiss standards.
International & Multilingual SEO
Implementation of a multilingual structure to capture German and Italian searches from border regions. Hreflang markup for precise geographic targeting of Swiss cantons.
Results: #1 on Google French-Speaking Switzerland
| Metric | Before | After | Change |
|---|---|---|---|
| Organic traffic | 480/mois | 1 680/mois | +250% |
| Keywords Top 3 Google.ch | 3 | 28 | +25 KW |
| Online bookings | 12/mois | 34/mois | +180% |
| Avg position Google.ch | 42 | 4.2 | +37.8 pos |
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