Pilimpi

Project Context

Pilimpi is a fast-growing e-commerce brand that wanted to develop its social media presence and turn this visibility into concrete sales. The brand had tested a few Meta Ads campaigns without a structured strategy, with mixed results.

trtDigital, an expert in digital advertising, took charge of the complete Social Ads strategy with a measurable performance objective.

Social Ads Strategy Deployed

Audit & Strategy Definition

• Target audience analysis and detailed persona creation
• Competitor study on Meta and TikTok
• Conversion funnel definition (awareness → consideration → conversion)
• Budget planning by platform and objective

Meta Ads Campaigns (Facebook & Instagram)

• Prospecting campaigns with Lookalike Audiences based on best customers
• Dynamic retargeting campaigns with product catalog
• Creation of visuals and videos optimized for each placement (Feed, Stories, Reels)
• Systematic A/B testing of creatives, audiences, and messages

TikTok Ads Campaigns

• Creation of native content adapted to TikTok format
• Spark Ads campaigns with content creators
• Interest and purchase behavior targeting
• Conversion optimization with TikTok Pixel

Optimization & Scaling

• Daily performance analysis by campaign and creative
• Progressive scaling of successful campaigns
• Regular creative rotation to avoid ad fatigue
• Multi-touch attribution to understand the complete customer journey

Results Achieved

• ROI 400% across all Social Ads campaigns
• +250% increase in e-commerce sales
• +500% social media community growth
• -30% reduction in cost per acquisition vs. previous campaigns
• Brand awareness multiplied by 3 in 4 months

Technologies & Tools Used

• Meta Business Suite (Facebook Ads Manager)
• TikTok Ads Manager
• Meta Pixel & Conversions API for tracking
• Canva Pro & Adobe Creative Suite for creatives

FAQ

Meta Ads or TikTok Ads: which to choose?

The choice depends on your target audience and product. Meta Ads offers more precise targeting and a mature ecosystem, while TikTok Ads reaches a younger audience with often lower costs. For Pilimpi, combining both platforms maximized results. Check out our Meta Ads guide.

What budget should you plan for Social Ads?

We recommend a minimum of €300/month per platform to start. The optimal budget depends on your industry, margins, and growth objectives. Our team helps you define the ideal budget.

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