Retro Plus

Project Context

Retro Plus is a company specializing in retro and vintage product sales. The company was already investing in Google Ads but their campaigns were not optimized: high cost per acquisition, imprecise targeting, and insufficient ROAS.

trtDigital, a certified Google Partner Premier, took over full management of the ad campaigns with a clear objective: maximize ROAS while reducing cost per acquisition.

Google Ads Strategy Deployed

Existing Campaign Audit

• Complete analysis of campaign and ad group structure
• Identification of underperforming keywords and negative search terms
• Evaluation of landing pages and Quality Score
• Competitive benchmark on bids and positions

Campaign Restructuring

• Fine segmentation of campaigns by product category
• Creation of thematic ad groups with targeted keywords
• Writing of responsive ads optimized for CTR
• Implementation of Shopping campaigns with optimized product feed

Continuous Optimization

• Automated bidding strategy (Target ROAS)
• Systematic A/B testing of ads and landing pages
• Bid adjustments by device, geographic area, and schedule
• Exclusion of unqualified audiences and targeted remarketing

Tracking & Reporting

• Implementation of advanced conversion tracking (Enhanced Conversions)
• Custom dashboards with key KPIs
• Weekly reporting with optimization recommendations

Results Achieved

• ROAS 800% on Google Shopping campaigns
• -45% reduction in cost per acquisition (CPA)
• +320% increase in conversion volume
• +65% improvement in average Quality Score
• Overall ROI multiplied by 4 in 3 months

Technologies & Tools Used

• Google Ads (Search, Shopping, Display, Remarketing)
• Google Merchant Center for product feed
• Google Analytics 4 for conversion tracking
• Google Tag Manager for advanced tracking

FAQ

What's the minimum budget for Google Ads?

There's no minimum budget imposed by Google, but we recommend an investment of at least €500/month to obtain significant data and optimize campaigns effectively. The ideal budget depends on your industry and objectives.

What's the difference between Google Ads Search and Shopping?

Google Ads Search displays text ads in search results, while Shopping displays product listings with image, price, and merchant name. For e-commerce, Shopping generally generates better ROAS as purchase intent is stronger. Discover our complete Google Ads guide.

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