AEO & GEO — AI Engine Optimization

AEO (Answer Engine Optimization) optimizes your content to appear in direct AI engine responses. GEO (Generative Engine Optimization) goes further by specifically optimizing for generative engines like ChatGPT, Gemini and Perplexity.

Traditional SEO optimizes for Google search results. AEO/GEO optimizes for AI-generated responses. Both are complementary: good SEO strengthens your AEO, but AEO requires specific techniques like advanced semantic markup and Q&A structuring.

We optimize for ChatGPT (OpenAI), Gemini and Bard (Google), Perplexity AI, Claude (Anthropic), Google Search AI Overviews, and Microsoft Copilot. Each engine has its specificities that we master.

First results typically appear within 4 to 8 weeks. AI engines update their sources regularly. A complete AEO/GEO strategy shows significant results after 3 to 6 months of continuous optimization.

We use specialized tools to monitor your mentions on ChatGPT, Gemini and Perplexity. We track citation count, appearance frequency, AI referral traffic and the evolution of your thematic authority.

The cost depends on your site size and industry. Our AEO/GEO packages start from 5,000 MAD/month and include audit, technical optimization, content strategy and monthly performance tracking.

AEO (Answer Engine Optimization) refers to techniques aimed at positioning your content as the preferred source used by AI answer engines like ChatGPT, Gemini and Perplexity to respond to user questions. Unlike traditional SEO which targets Google results pages, AEO focuses on semantic structuring, verifiable factual data and thematic authority so that AI cites you as a reference. With over 40% of searches expected to go through AI by 2027, AEO is becoming essential. trtDigital offers you a free audit of your visibility on AI engines.

SEO (Search Engine Optimization) optimizes your site to appear in Google's classic search results. AEO (Answer Engine Optimization) focuses on optimization for direct answers provided by conversational AIs like ChatGPT. GEO (Generative Engine Optimization) is a broader approach encompassing optimization for all generative engines, including Google AI Overviews, Perplexity and voice assistants. These three disciplines are complementary: good SEO strengthens your AEO and GEO. Contact trtDigital for a free diagnosis of your multi-channel strategy.

To appear in ChatGPT and Perplexity responses, you must first publish factual, structured and authoritative content about your industry — these AIs primarily draw information from indexed and recognized web sources. Implement advanced Schema.org structured data (FAQ, HowTo, Article, Organization) to help AI engines understand and extract your information. Develop your domain authority through quality backlinks and mentions on reference sites, as AIs favor frequently cited sources. trtDigital helps you audit your current presence on AI engines for free.

Several AI tools excel for SEO content creation: ChatGPT and Claude for semantic research and content structuring, Jasper and Copy.ai for assisted writing, SurferSEO and Frase for on-page optimization based on competitor analysis. Tools like Clearscope and MarketMuse analyze semantic entities and suggest terms to include to maximize topical relevance. However, AI must remain an assistant: human review is essential to ensure expertise, cultural nuance and authenticity. trtDigital combines AI and human expertise for your content — request your free audit.